I read the #OccupyWallStreet story in the New York Times this morning and kinda just shook my head slowly. They reported this as if it were a 2011 version of Woodstock, complete with hippy-chicks and guitar-slinging beatniks.
Yay. Or should I say “bully* for them.”
It’s not that the New York Times didn’t get it. I think they do. It may be because the protest is making itself hard to get.
Here is my advice to the #OccupyWallStreet folks. Do with it what you will.
Get simple. Fast.
Know what you want. Demand something short and easy for the media to understand in under nine seconds and something that even Chuck Todd won’t misunderstand and mangle (though I’m not entirely sure how you can do that.) It is really hard to get what you want when you can’t define it in 140 characters or less. Human dignity? Universal health care? Free universal education? Free checking? A specific banking bill that a Congressman wrote? (e.g. SB-5 in Ohio got over a million signatures because we were able to point to a specific bill.) If you can’t answer the question: “What do you want?” quickly, you are just creating a mob, not a group of lawfully-assembing citizens who demand that their grievances be met. (Example powdered wigs worked for the Tea Party!)
The worst thing you need media to call you is hodge-podge, rag-tag, unorganized and that sort of thing. The easiest way to organize is to get a slogan and have everyone wear the same t-shirt. Green would be delicious irony. Print a big 99% on the front and silk-screen a large block of white on the back where each person can write his/her own story.
Get a Kickstarter going and start raising money. You are gonna need a lot of it. A Kickstarter helps those of us in Dayton, Ohio who can’t be in NYC to participate. That would also force you to think specifically about how you will spend the funds which will lead you to define your goals.
Website, Social Media
You have a good start at occupywallst.org/, but there is way too much on your site. Photos of people, just like this. And quit with the fist-pumping anger. Us older people still remember the Black Panthers and you are scaring us.
This is not an event
Quit scheduling things. There is no “agenda.” Do-nothing corporations have an agenda for meetings that nobody likes but go to anyway because there is almost always free muffins. The 99% are not corporate offices. And keep celebrities out of your group. Susan Sarandon and Cornell West are not helping your image. They are even less of the 1% those in your group will never be. When they show up, the media focuses their cameras on them and away from the crowd. Who does that serve? The celebrity. Only.
Produce your own media
Have your own reporters and writers. Use studio media techniques to deliver your own stories. Issue media credentials to people at NBC, CBS, Times, etc. Make them come to you. (They won’t and the credentials will mean nothing, but it will send a message to corporate-owned media… who are part of Wall Street… which you knew, right?)
Do not chant. Do not talk to the media. Say nothing. Ask everyone there to say nothing to media, the police, hecklers, etc. The medium of silence will be your message. You are the 99% who are not being heard.
Ultimately, I think this movement will die off simply because a mob of hobos and stray dogs is not a group you can negotiate anything with. Sure, there is general unrest and all the ingredients for an uprising and class riots exists in all parts of America, but unless there is something specific (like ending the Vietnam War) to rally around, it is just a mob. If you want this to take hold, you have to simplify.
Quickly. Winter is coming.
*Sorry for the pun. I know this is a serious topic and I knew better, but I couldn’t resist. Part of what I’m protesting is a general lack of humour, in good times and bad.