Businesses that look small are huge, as long as they stick to the knitting

They say this feeds fourteen people. We ate it using three.

They say this feeds fourteen people. We ate it using three.

Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.

Last weekend, we were in St. Louis for the NSCAA. Our one goal was to seek out and eat a Pointersaurus pizza at Pointer’s Pizza. For those of you who have not seen the Food Network and Travel Channel segments, it is a 28″ pizza and is as large as a table top.

First, we had to find the place. It was across town, with no parking except for an Office Depot across the street. We stopped in and bought some blank CDs to ease our guilty consciences about parking in their space. The store front looked no larger than a Dominos carry out. Did we have the right place? It looked bigger on TV.

Yes, we did have the right place. We went in and there were two tables. Two. And a waiting couch the size of a dime. The rest of the store was devoted to a counter to take orders and answer phones and two rows of pizza ovens.

That’s it. Answering phones, making pizzas.

Businesses that look small are huge in this economy, as long as they stick to the knitting. Pointer’s Pizza does one thing and does it very well; makes pizza. That’s it, nothing fancy.

I can imagine how the phone call went with The Food Network:

PP: “Pointer’s Pizza. What would you like.”
FN: “We want to come in and film your big pizza you make and put you on TV.”
PP: “Ok, come in, stay clear of the ovens and the phones. You are going to pay for the pizza, aren’t you?”
Long pause…
FN: “But we’re putting your store on television….”
Longer pause…
FN: “Of course we are going to pay for the pizza.”
PP: “See you next Thursday.”
*ring*
PP: “Pointer’s Pizza. What would you like.”

Stay small, stay focused, stick to the knitting.

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