From the category archives:

Branding Thoughts

Someday, I will be dead

March 5, 2010

I will die. It is a fact that I can’t overlook, regardless of how much work I put into denying it, putting it off or otherwise just trying to ignore it.
So, faced with the fact that I will not be escaping death, I have done the following:
- I have written my last blog post. This [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

You are not lost, you are here and you know where here is, right?

February 1, 2010

You are reading DogWalkBlog.com, produced and written in Dayton, Ohio. We are talking with Rufus, one of the key writers of the blog where he reminds us why you, time and place are important for blog credibility and reader orienteering.
I was reading a blog from a linked tweet this morning and halfway through it, my [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Airlines hate women… and guitars… and dogs

January 25, 2010

Ok, pretty strong statement, but what the heck, it will rank high in Google and get some people to start thinking about the unintended consequences of stupid company policies. So, Women Who Blog, if you are out there and have even the least bit interest in this, sharpen the pens.
I tweeted this out:
Airline luggage fees [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

John Nese is to soda pop what Gary Vaynerchuk is to wine

November 21, 2009

John Nese is the proprietor of Galcos Soda Pop Stop in LA. His father ran it as a grocery store, and when the time came for John to take charge, he decided to convert it into the ultimate soda-lovers destination. About 500 pops line the shelves, sourced lovingly by John from around the world.
John [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

What keeps Webinar attendees from bailing?

November 18, 2009

I got an email from the GoToMeeting folks with the subject line; “What keeps Webinar attendees from bailing?” and immediately thought:
Well, duh!
1. Charge for attendance
2. Create great content
And people will attend.
Most Webinars are rehashed crap designed like a bait presentation for a time-share condo on Key West. If you want to actually have [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

What Barack Obama is teaching brands and media about young consumers’ brand loyalty

November 4, 2009

The news media is all abuzz about explanations as to why Barack Obama voters did not come out to elect Jon Corzine in New Jersey and Creigh Deeds in Virginia. It must be the Obama effect or a referendum on the Obama administration spending, health care, etc. And they seem genuinely surprised!
It’s just not that [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

PupPeroni is even more fun than ice cream

November 4, 2009

Charlie and Sallie love Pup-Peroni after walks. If I run out, they won’t take any other treat.

So, I happened upon the Web site (printed right on the bag) and found this really cool, fun movie maker where you can write messages on the billboard the dogs hold in their mouths. (If you have a [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

How I know anyone who predicts the future will be wrong

October 30, 2009

Here is my simple test to know that technologists who predict the future don’t really know crap.
Go to Netflix or Blockbuster and rent a futuristic movie made 20-30 years ago. Start counting how many video screens are all over the place. Now, notice the aspect ratio. They are either full-wall or larger versions of a [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Why was Rush really given the bum’s rush?

October 15, 2009

All the pundits arguments about Rush Limbaugh’s right to own anything he can pay for, how his comments about people prove he is a racist, how players won’t play for him and why Rush would be bad for the NFL brand is just all crap.
Here is the real reason Rush was given the bum’s rush [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Content was king then, it’s still king

September 25, 2009

Watch this video from Manfred Mann. (thanks, DadsUpLate for the inspiration!)

You can’t listen to this song without turning up the speakers past ear-shattering levels, singing along in your worst possible voice and dancing that Do Wah Diddy dance that has your butt straining just inches above your seat. Ok, maybe that’s just me, but I [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

NWA keeps writing and making it worse

August 25, 2009

A couple weeks ago, I posted this up about an experience with Northwest Airlines. My daughter wrote one last letter and let them know her response was a blog post and that they really don’t need to keep on the conversation as it was going nowhere anyway.
Oops. They replied via a letter, further explaining their [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

The audience you are not getting because you are focused on your own niche

August 17, 2009

Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the assumption that soccer is central to the players lives and that everything else is ancillary or inconsequential.
The ASAE (American Society of Association Executives) produced the [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

We apologize for the inconvenience. Here, have some beads.

August 10, 2009

My daughter is spending her summer in Denmark with friends and relatives. On her way over, she had a layover in Minneapolis that lasted eleven hours. In the end, it all worked out well. She flew Northwest Airlines/KLM and they rerouted her flights, didn’t lose her luggage and delivered her in one piece to one [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

I don’t give a damn what you think you are entitled to

July 20, 2009

I read this exchange between Doug Meacham and Barry Judge via ChrisBrogan.com. Chris is right; as a brand you are always on. But customers are using that to their short-term advantage sucking out the value of your brand by demanding the lowest price possible. It won’t be to their long-term best interest. But, we live [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Shakespeare fan club

July 7, 2009

So, in response to my tirade about how an “education” these days doesn’t actually result in even a cursory knowledge of Shakespeare, Sally McLean (no relationship to my really smart editor but the reason I started following her way back) created these shirts.
I love them and bought three. Isn’t this the way social media is [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Why my dog is my alter-ego

June 19, 2009

I had been thinking a lot about this lately as more and more people in the Social Media space poke at me for not being authentic. If I blog as my dog, Rufus, I can’t possibly be authentic. Why am I hiding?
I am not hiding, but rather being optimistically cautious. Seth Simonds just published a [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Rufus was quoted in an article

June 7, 2009

I love it when folks quote me. They know I’m a dog, right?

Share and Enjoy:

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Follow up to the Dunkin’ Donuts letter

May 13, 2009

So, Dunkin’ writes me back and sends me a pound of their coffee. I make a pot, drink one sip and threw the stuff away. It could have been the Ohio water but I think maybe Tim Horton’s has just spoiled me for what good coffee should taste like.
Anyhoo, the letter was just some corporate [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

Is Fox’s Bill O’Reilly shoplifting from Kroger?

May 11, 2009

I was watching the Twitter stream and saw this tweet;
TheKid965 Random thought: The O’Reilly Factor’s current logo bears a striking resemblence to Kroger’s. Weirdness, and possible disturbingness…
about 8 hours ago from TwitterFox
So, I went over to kroger.com and then fox.com and sure enough, they are remarkably similar. What do you think?

And, in case you [...]

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

What Social Media has done to my desktop

May 9, 2009

I am so busy posting and replying and Twittering, that this is what happens behind all the windows! What a mess.

Share and Enjoy:

Share and Enjoy:
  • Digg
  • Facebook
  • del.icio.us
  • Google Bookmarks
  • email
  • LinkedIn
  • NewsVine
  • Technorati
  • StumbleUpon
Read the full article →

← Previous Entries