On the masthead, it says “Life; You’ve only got one. Live it up” but the headline for the feature article is telling me to “get back in the car,” that sticking my head out to catch a breeze through my ears and fur courtesy of a moving car is not good.
Here is the secret to the sustainability of The Simpsons: Bart Simpson will always be 10 years old.
At first, this statement seems a bit puzzling, but think about why other social media icons have fallen away. The Brady Bunch grew up, the kid from Two and a Half Men is now a teen-ager, Eddie from The Courtship of Eddie’s Father quickly grew older. The bane of shows that have kid stars is they get older quickly. But, Bart Simpson will always be 10 years old.
Mommybloggers have fallen into this trap because many of them build their audiences around themselves, their personal brand. They are in the minds of their audience, always a mom with kids of “a certain age.” But, while they tend to attract new moms, they themselves are getting older and their kids along with them. Yet, they are looked to for the same advice they were giving when they were struggling through new parenthood.
And many of these mommybloggers will not grow out of that “phase” because it took too much time, too much energy, too much of everything to get to where they are and they will hang on. To their audience, they will always be the mommy.
But they aren’t. They are older, their kids no longer need them to be “mommy.” And this will tear their world apart because they have built a solid brand around being “mommy.”
This is just funny and clever stuff because it is in context. The dogs leaping into the pool isn’t bad viewing either.
And if you are a lawyer or a company with a lawyer and feel the need to send me a cease and desist letter, for anything I have done, said or will do and say, I will publicly ridicule it and you as well. I will probably pee on it instead of oven-toasting it!
Fight fair and write with care. And compete with your brain, not your lawyer. You’ll look smarter and less like a whiney-momma’s boy-cupcake-nancy-pansy.
Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.
Last weekend, we were in St. Louis for the NSCAA. Our one goal was to seek out and eat a Pointersaurus pizza at Pointer’s Pizza. For those of you who have not seen the Food Network and Travel Channel segments, it is a 28″ pizza and is as large as a table top.
First, we had to find the place. It was across town, with no parking except for an Office Depot across the street. We stopped in and bought some blank CDs to ease our guilty consciences about parking in their space. The store front looked no larger than a Dominos carry out. Did we have the right place? It looked bigger on TV.
Yes, we did have the right place. We went in and there were two tables. Two. And a waiting couch the size of a dime. The rest of the store was devoted to a counter to take orders and answer phones and two rows of pizza ovens.
That’s it. Answering phones, making pizzas.
Businesses that look small are huge in this economy, as long as they stick to the knitting. Pointer’s Pizza does one thing and does it very well; makes pizza. That’s it, nothing fancy.
I can imagine how the phone call went with The Food Network:
PP: “Pointer’s Pizza. What would you like.” FN: “We want to come in and film your big pizza you make and put you on TV.” PP: “Ok, come in, stay clear of the ovens and the phones. You are going to pay for the pizza, aren’t you?”
Long pause… FN: “But we’re putting your store on television….”
Longer pause… FN: “Of course we are going to pay for the pizza.” PP: “See you next Thursday.”
*ring* PP: “Pointer’s Pizza. What would you like.”
Today, I heard from a long-time reader who emailed me just to let me know she was still reading and that she had been enjoying the blog ever since she first saw it.
Wow! Whenever I get an email like this, it is truly a humbling experience. Even though the DogWalkBlog gets lots of traffic, when a reader takes a few moments out of the day just to say she enjoys reading it touches. That is what blogging and Twittering and all this stuff is about; one touch, one moment.
I’m writing this immediately after looking at the pictorial spread in the Wall Street Journal. In a sea of 1.5 million people, photojournalists are able to pick out one genuine smile, one face full of hope and one little girl who gives her dad a “thumbs up” with an orange glove.
Following that speech, my new resolutions for 2009 and beyond are:
– To reject negative thinking and reject anyone who says, “That is not possible” and seek out those who say “How can we do that.”
– To reject any and all who speak racists comments and to speak up without hesitation, whether friend or not.
– To quit doing what provides no value to others or myself.
Generation Y isn’t lazy, impatient, demanding, high-maintenance and self-absorbed. They are just living life fully, in the moment, every day. Why? Because of terrorism.
Yes, says Tamara Erickson in a recent podcast posted on Bnet.com. GenY came of age during the era of terrorism and that affected them so much that they seek to be in the moment just in case everything comes crashing down around them in a single, unpredictable moment.
Perhaps they seek to be in the moment because they have been handed everything by their Boomer parents? Perhaps they don’t know how to delay gratification. Maybe? Even just a little bit? Is there no depth to which GenY will not stoop to blame someone or something else for their failing?
There are all sorts of other tangents that Erickson goes down that are flawed reasoning. For example, she suggests that corporations give them a task, but don’t over-train them, let them figure it out. The problem there is GenY really has no skills nor do they have any sense of when a project is complete or well done. The conclusion most would draw is “If my boss has a problem with the quality of my work, he will give me feedback. Otherwise, its all good.”