Analysts worry that sales of Apple’s computers, which usually cost hundreds of dollars more than those of competitors, will be hurt because their premium price tag isn’t resonating with recession-weary consumers who care more about lower prices than extra features.
And later, they go on to say that Apple is making gains in market share in the US PC market.
It must just frustrate and gall these so-called experts that a company is steadfastly sticking to its commitment to quality and pricing it for profit to ensure that they will always have enough cash to continue to deliver the product that their customers expect. It must enrage them that while “conventional wisdom” states that consumers will always choose the lower-priced item in a recession, Apple customers select quality over lower price (or do without until they can afford it.) And it must particularly gall the WSJ that they have to grudgingly report the fact that Apple is doing quite well, despite the experts to the contrary.
Why? Why do we continue to listen to “experts” who are proven wrong again and again and again? Why do these guys keep getting paid for their opinions? Why can’t we let the facts speak for themselves? In the case of Apple, they make a fantastically superior product, provide great service, have built a brand around “cool” that makes people just want to touch the glowing apple — even for a brief moment — more than life itself.
Why is that not being successful? Why must there always be more?