Do what’s right and don’t listen to the nay-sayers

From a story on Apple’s news yesterday in the WSJ:

Analysts worry that sales of Apple’s computers, which usually cost hundreds of dollars more than those of competitors, will be hurt because their premium price tag isn’t resonating with recession-weary consumers who care more about lower prices than extra features.

And later, they go on to say that Apple is making gains in market share in the US PC market.

It must just frustrate and gall these so-called experts that a company is steadfastly sticking to its commitment to quality and pricing it for profit to ensure that they will always have enough cash to continue to deliver the product that their customers expect. It must enrage them that while “conventional wisdom” states that consumers will always choose the lower-priced item in a recession, Apple customers select quality over lower price (or do without until they can afford it.) And it must particularly gall the WSJ that they have to grudgingly report the fact that Apple is doing quite well, despite the experts to the contrary.

Why? Why do we continue to listen to “experts” who are proven wrong again and again and again? Why do these guys keep getting paid for their opinions? Why can’t we let the facts speak for themselves? In the case of Apple, they make a fantastically superior product, provide great service, have built a brand around “cool” that makes people just want to touch the glowing apple — even for a brief moment — more than life itself.

Why is that not being successful? Why must there always be more?

4 Replies to “Do what’s right and don’t listen to the nay-sayers”

  1. well said. “experts” can continue to taking bites out of the apple, but apple’s fans will always be there to regenerate it. apple has positioned itself beautifully over the last two decades. they have earned the price tag. they have also earned admiration, respect, and a cult-like following that continues to spread. these people don’t just want apple products — they need apple. proudly, i’m one of them.

  2. @Michael Thank you. But why do they do it? If they really are “experts” wouldn’t they want to position their personal brands as smart people? Consistently being wrong in the face of facts that include market share, brand loyalty, etc just makes them look really, really stupid. Why would someone want to go around proudly proclaiming how stupid and oblivious they really are? Just to get quoted in the newspaper, on tv? Really?

  3. Nothing related to Apple in specific (I personally don’t like their products and think they’re overpriced, but that has nothing to do with the economy), I think most of these experts aren’t worth a damn. How many times have we seen a market fall in a day when a company didn’t meet analyst’s expectations? Did the company fail, or are the analysts just bad?

  4. @norcross perhaps the expectations are out of line with reality. Perhaps people need to reply on facts instead of half-assed expectations they whipped out of their full-ass.

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