When I worked at a major retailer many, many, many years ago we would get regular deliveries of potted plants in the spring. They would come in on trailers from some place south and everyone would gather at the dock and help unload them. They were always huge and green — large palms, ficus trees, dieffenbachias — planted in gallon pots and sold for $19.99 or some other low price. Having spent the previous five months buried in the snows of Minnesota, customers were eager for anything green.
The plants sold quickly. They also died quickly.
Apparently, the grower would force the leafy part of the plant to grow quickly and not care about the roots. He made money on quick turn of the product, not on the health of the plant. He knew the big, lush greenery would sell. He didn’t care how long they lasted.
“All of this for such a cheap price? Wow, that would look great in my apartment!”
As I watched “The Other Woman” episode of Mad Men this past Sunday, that lesson leapt into my head.
Taking short-cuts work for short-term results. Anyone who has ever worked in the online space has probably had constant battles with the “SEO v Quality Content” arguments, knowing full-well that a dedicated SEO effort with back links and “black hat” stuff will produce quick results. We know that we will have to defend the “quality content” argument against the seemingly successful SEO push as the client’s site hits page one of Google at a meteoric rise. But we know equally well that the page will drop like a stone once the effort is stopped.
We are rarely given the chance to defend the quality position as the client gets busy popping the champagne cork in celebration.
We know the plant will die because it does not have the root structure to sustain the leafy green top. That might be ok if the client were a white-label brand selling quick greenery to a cabin-fever-infected audience looking to buy cheap plants. But if the client was in the long-term relationship, quality results business such as selling very expensive cars to an exclusive demographic — where their brand is also on the line — that might prove to be a bit problematic.
This is what Don Draper knows. While many reviews out there focus on the morality of “whoring out Joan” or the role of women in the workplace, the real significance of the “deal” was not lost on Don. He now has to decide how to handle a situation where he is contractually tied to a group of people who are willing to game the system to produce leafy green plants with no root structure to sell to an audience who will buy from the nameless vendor willing to sell the leafiest greenery at the cheapest price. His future is tied to these people and he no longer gets a vote. He is feeling too old, powerless and out-of-touch to just leave.
This is what he is processing in the instant Joan and he exchange looks in Roger’s office. He is not judging Joan; he is assessing everyone else in the office. Joan has won 5% of a leafy green company and Don knows it. That is what is in Don’s eyes.
I’m not quite sure what is in Joan’s.