How the US Postal Service blows its brand every December

USPS Santa Letter Box at Englewood OH 45322

USPS Santa Letter Box at Englewood OH 45322

Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly.

I found myself in the Englewood OH 45322 Post Office last Friday about 4:00pm. Ironically enough, I had forgotten it was Christmas and there might be a line. There was. But that was a good thing because it gave me an opportunity to look around, read all the signs on the walls, thumb through the FBI wanted sheets, straighten the certified mail postcards and Priority Mail envelopes and stickers. And then, I noticed a wrapped box on top of the glass case.

It was a box so kids can drop in their letters to Santa Claus. In truth, it was a spare box somebody found in the back. Perhaps another employee went to Big Lots and bought the cheapest wrapping paper they could find with Santa faces all over it, wrapped it hastily, punched a hole in the top and wrote “Santa Letters” on a card and glued it to the top.

What it should be is an opportunity that comes once a year that every postal employee is excited to be a part of.

What it should be is a old-tyme mail box, encrusted with candy canes and icicles, covered in snow with reindeer prints leading up to it.

What it should be is a production for every kid in the Zip Code area to go to their local Post Office to drop their one and only Santa letter into the magical mail box that only comes out the Friday after Thanksgiving and goes away when the post office closes the day before Christmas Eve.

What it should be is a tradition that kids mark on their calendar like an Easter egg hunt, their birthday and Santa coming down the chimney on Christmas Eve.

The US Post Office — in Englewood, Oh anyway — has taken an opportunity to market itself for free and turned the Santa drop into an obligatory wrapped box, stuck on a glass counter, too high for most kids to reach and too nondescript for them to care about.

Don’t worry, Postmaster General John E. Potter, this little pesky holiday will be over in eleven days and all your postal workers can get back to work and quit worrying about kids coming in wanting to mail their letters to Santa Claus.

What are the little brats doing running around a post office anyways. Don’t they know there are lines to stand in, postal standards to adhere to and stupid questions about perishable or hazardous materials to answer?

Bonus Material:
This is some bonus material that was knocking around my brain, was kinda related, too much for a tweet and not enough for another blog post, so here goes.

Other unfriendly stuff I saw while waiting in line: FBI wanted sheets, sign that said: passports by appointment only! Hours: 10am-2pm, no Fridays, sign that said in all caps NO DOGS! (presumably cats are ok), a long list of crap we can’t mail, the rules of standing in line, including no cell phones… and the ever ubiquitous, but entirely unnecessary barking when it is your turn… “NEXT!!!!!!!!!!!!” *sigh*

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About Rufus Dogg

I'm a dog who writes a blog. It is not a pet blog. It is a real blog that talks about real ideas. No, really. I do my own writing, but I have a really, really cool editor who overlooks the fact that I can't really hit the space-bar key cause I don't have thumbs. I talk about everything from politics to social issues to just rambling about local problems. And, sometimes I just talk about nothing in particular. Google+
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