I read yesterday’s Dayton Daily News today and they had a special section included. I don’t know where it is on their web site and I gave up trying to find it. I had hoped to point it to you as it is really cool stuff.
They have assembled all the COX Ohio Media in one facility and really decked it out with a bunch of studio space, digital equipment and tons of toys. I hope they give tours. But as I read the 10-page broadsheet-sized insert, I noticed a gaping hole in their media– no social media. Just newspaper, television and radio.
Oops. I hope that is just an oversight. If not, call me and let’s do business.
Here is what I think a newspaper/television/radio media company should do. Build out a social media center like they did at Gatorade (photo above) and staff it 24/7/365 with people authorized to reply back. Anytime anyone mentions Dayton on twitter, Facebook or blogs about Dayton, they know it. They know all the influential bloggers, the restaurant directories, the sporting events going on about town. They see tweets from people stuck on 35, wondering what the holdup is. They see a shout-out to a favorite restaurant or a blog post just published touting the really cool things about Dayton, Ohio. They see tweets from a frustrated bride three days from her wedding looking for a wedding photographer because the one she booked cancelled on her. They get behind movements to get Kroger to carry cheese curds.
And they would suggest advertisers quickly and authoritatively. And advertisers would get calls. And business.
And they see tweets when people are coming into Dayton for a family visit and welcome them back. They see birthdays on Facebook and send out tweets and updates wishing each a happy birthday. Maybe they even send out random cupcakes on that special day from a local bakery who advertises with Cox. In short, they act as the bar in the City Where Everybody Knows Your Name.
Can you imagine how many people Jeff Pulver would tell at his 140conf Conferences about the time he came to Dayton, Ohio to visit Hamvention and the local newspaper made sure his experience here was warm and inviting? That they tweeted him when he landed, asking if he needed a ride, maybe even tweeted his hotel to alert them he was in town? I wonder how many other people would like to visit Dayton, Ohio, just for the pampering experience?
You are a neighbor here in Dayton, Ohio, not just a resident. And in the process, we all connect just a little bit closer to each other and the outside world.
That is what I think a local newspaper can become. And for not a lot of money.
Chris Brogan posted a video about the future of media. Here is one facet of my take on hyper-local.