I read Shannon Paul’s blog this morning where she was invited to speak at a class at Ferris State University on using social media tools in marketing research. While she did not share the entire content of the class on her blog, she alluded to the gist of it in her afterthoughts and with the question: “How do you prepare communications students for a world where no canonized body of work applies?”
But the fallacy that there is “no canonized body of work” is not entirely accurate. There are huge volumes of works that study human behavior. The problem I have with social media classes like this is they study the medium rather than the text. It is the same issue I have with business and social media experts who attempt to sell an ROI of social media.