Kia is starting to understand men

I first saw this ad (I think the short version) ironically enough while waiting for the Grismer folks to change out some critical suspension parts in the event van. I was all fired up to write another blog post about how car companies are stuffing men (and women) into stereotypes.

But then I got to the end of this extended version and I think marketers are finally starting to get it. There is no gender war. It turns out men and women pretty much want the same thing, even if the detours and paths to get there are different.

I am holding my breath to see which version makes the game cut and which one will eventually run long-term. But this was made. It’s a start.

What do you think?