Pay attention to the news cycle and do something with it

Clever focus on Arizona, with McCain running for president
Clever focus on Arizona, with McCain running for president
Yesterday, I received the monthly issue of Association News, read the front cover and was immediately in awe of the level to which this organization is paying attention to the world around them.

One could say that the choice of featuring Arizona was merely coincidental or that the state was next on the calendar to be featured. OR, one could give these really clever, in-tune and aware folks credit for recognizing that if they were to include Arizona — the state John McCain is from — on the front cover, right about now in the election and news cycle and talk about it that they would get some lift in the blogs, Google News and just an overall heightened interest in Arizona by the otherwise complacent national media.

Just plain clever. I just hope they increased their circulation just a bit with the GOP events and their CPM to advertisers.

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