Most people wear your web site, twitter feed or facebook page like they wear a jacket or drive their car. When they want to use it, they do. When they don’t, it is out of sight and out of mind.
People who work in the online space are in a very rarefied space. They live and breathe online all day long and delude themselves into thinking this is reality. When they go outside their front door, life dilutes the online world by about 1:10,000,000,000,000 parts per billion.