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brand loyalty

What Barack Obama is teaching brands and media about young consumers’ brand loyalty

November 4, 2009

The news media is all abuzz about explanations as to why Barack Obama voters did not come out to elect Jon Corzine in New Jersey and Creigh Deeds in Virginia. It must be the Obama effect or a referendum on the Obama administration spending, health care, etc. And they seem genuinely surprised!
It’s just not that [...]

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