Tag Archives: customer experience

NWA keeps writing and making it worse

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A couple weeks ago, I posted this up about an experience with Northwest Airlines. My daughter wrote one last letter and let them know her response was a blog post and that they really don’t need to keep on the … Continue reading

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How the US Postal Service blows its brand every December

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Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I … Continue reading

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Posted in Branding Thoughts, Business | Tagged , , , , , , , , , , | 2 Comments