Why celebrities on Twitter need journalists and PR folks

malariaI’m pretty sure I was not the only puppy watching Kutcher’s video where he broke 1 million followers on Twitter, scratching my head at the $100,000 check he was holding up as a donation to the Malaria No More organization. Why was this important? Where was the tie-in? Is malaria really that important to stamp out? Isn’t AIDS, cancer and heart disease more pressing?

Today, Peter Chernin wrote an article in the WSJ on why Malaria is an important disease to stamp out. Now, I get it.

Malaria kills 1 child every 30 seconds. It is easy to wipe out with enough money and it eats up limited resources that could be applied to solving the larger problems. It is the “day job” that keeps you from “changing the world” by sapping your energy. I get it because Chernin was able to write clearly.

I found out through the WSJ that April 25 is World Malaria Day. Surely, @aplusk was all over this with his 1 million+ followers on Twitter. Nope. His latest tweet as of this article was a musing over wanting a trap door to have people fall through.apluskfeed Maybe he was promoting it a few days ago. Nope. Nothing. Zip. Nada.

Malaria No More has a Twitter account @malarianomore. If you do a search on malarianomore, you will find a ton of pleas by average twitterers urging @aplusk to promote World Malaria Day.

Does @aplusk have a moral obligation to promote World Malaria Day using his 1 million followers? I think he does. I think the Twitter community would probably agree, especially after his claim that “One man can have a voice that’s as loud as an entire media company.” I think the folks at MalariaNoMore.org would agree that he does as well. Especially since it would take almost no effort.

I’m pretty sure the folks at MalariaNoMore.org are scratching their heads in confusion over Kutcher’s apathy and resultant silence on twitter about World Malaria Day. They have probably gone through the usual cycle of emotions of sponsorship: excitement, exuberance, confusion, anger and resignation. They probably realize by now that they have been and will be all alone in the effort, despite Kutcher’s “support.”

By contrast, If Guy Kawasaki with only a few over 100K followers were to make an impassioned plea to his audience, how many of us would fail to listen? I can’t think of one person.

Should Kutcher suffer the pains of a Twitterstorm for his apathy? We skewered Amazon, Dominos, Motrin, and Target. And these are just brands. Nobody is dying because the brand ignored Social Media. With malaria, people are dying because the awareness is not known, because Kutcher could make a difference but chooses not to.

However, with good journalists and PR folks, Kutcher would not have the option of letting this opportunity go wasted. As it is, he has less than 24 hours to pull something together for World Malaria Day.

Whatever it is, it will come across as half-baked and rushed. I eagerly await the first World Malaria Day tweet from @aplusk.

Ok, now give. DogWalkBlog is giving $100 tomorrow to help with World Malaria Day. If each of @aplusk’s followers gave $1.00, that would be $1.3million. But, I’m not sure why they would as it doesn’t seem all that important a cause to support when nobody is looking.

PS: Proof of the Existence of God. As I was writing this post, I received an email linking to this AdAge article. šŸ™‚

Afterthought: On April 18, 2009 I tweeted out:

Should we listen to @guykawasaki about twitter any more? After all, he only has 100K and @aplusk has 1M, @mileycyrus has 300K+ Thoughts?

Guy came back with an “are you kidding?” response. I was thinking through a thought and it took a week and an article from the WSJ to get to some clarity.

Listen up, famous and cool people

alltop_coolpeople Here is my hit list and here is my challenge:

The first cool person who adds DogWalkBlog (can be found at http://pets.alltop.com) to their my.alltop.com page will be sent a personal Thank You bark from Charlie, the German Shepherd at DogWalkBlog.com

You must be on this “cool people” list and you must send me a DM or email at rufus [at] dogwalkblog.com

You just can’t be cool unless you have a cool dog.

Sorry, them is just the rules.

My.Alltop.com is like looking through the world through a paper tube

picture-10I’m a bit torn on whether or not I like the new my.alltop.com feature. On the one hand, it saves me from hunting through the various topics at Alltop.com, trying to find the best blogs. I can gather all of the “must read” blogs on one page and then go through and read the new stuff quickly.

On the other hand, it saves me from hunting through the various topics at Alltop.com! What new find am I missing? I fear that my.alltop.com will keep me from wandering around, sniffing out new stuff and finding some really cool gem I had overlooked before. Moreover, if DogWalkBlog does not make the first cut of someone’s my.alltop.com page, will they ever go to alltop.com and search me out? Probably not. (Guy, Chris, Neenz, please put at least this puppy on your my.alltop.com page!)

My.alltop.com may just be like looking at the world through a paper tube. I can see what I want to look at in clear focus, but I miss everything going around around me. A magazine rack works because it captures your peripheral vision while you are trying to focus on finding a magazine in a particular topic. My.alltop.com is like a coffee table, with all the magazines you subscribe to, fanned out. (Yeah I know I have several metaphors going on at once, but that is kinda the point of a magazine rack, isn’t it?)

For now, I will build and read my.allltop.com/DogWalkBlog because it is a whole lot cleaner than NetVibes. And, it loads faster. But I refuse to walk through the rack, looking at things through a paper tube.

I hope others will as well.

What the Wii?

Wii game Petz Sports
Wii game Petz Sports
I returned from my walk this morning to a tweet from Guy Kawasaki about how injuries caused by excessive Wii play is on the rise.

I tweeted back saying people should just get a dog and walk three times a day. Then, it occurred to me that somebody may have already developed a game for Wii where you can walk your virtual dog.

Get this. A game, Petz Sports, was released last month where you can use your Wii to interact with a pet.

Just plain wrong.

Congress getting ripped off by relatives

AP Photo: House Ways and Means Chairman Charles Rangel is currently facing four investigations by the House ethics panel for possible misuse of his office.
AP Photo: House Ways and Means Chairman Charles Rangel is currently facing four investigations by the House ethics panel for possible misuse of his office.
According to the Wall Street Journal, U.S. Rep. Charles Rangel paid $57,500 from a campaign account to a Web-design company owned by his son over two years, paying more for Internet services than any other House member during the same period, according to federal records.

My first thought was that perhaps the web site was worth that much and more. I get a bit miffed when people tell me Internet services should be really cheap (including the WSJ!), so I assumed perhaps Rangel’s son put a lot of extra features on the site and the Congressman actually got a lot of value for a little bit of money. After all, $57,500 doesn’t buy a whole lot more than the basics in the private sector.

But then I got a Tweet from the Alltop.com folks, saying the RSS feeds for both the Senate and the House were on line. So, I went there. Nope, no Charlie Rangel site.

Small oversight. Surely, there is an RSS feed.

But, there isn’t. Neenz is just not that sloppy! You can check it out for yourself.

So, it looks like more Congressional nepotism and the taxpayer paying for something that doesn’t quite compete with the private sector. And I like Charlie Rangel.

So, Congressman Rangel, for $57,250, I will rebuild your site and include an RSS feed so you can be on Alltop where you can kick ass with the best of them.

Nuggets of Reality

I received my copy of Guy Kawasaki’s Reality Check yesterday, wasted a whole day NOT reading it, but when I started, immediately got these three nuggets.

1. Majora Carter. Oh, my god, where has this woman been hiding? Why did it take this long to discover her?

2. A couple days ago, Guy tweeted out this link. I scratched my head, shrugged and kept reading. But, it was sticking in my paw and so I sent Guy a direct message asking why he would tweet out such an odd link. His response was:

guykawasaki Because I like to help people with my tweets.

Ok, that made even less sense, so I just shrugged that off. Page 232 of Reality Check,

The funnier you are, the more people think you’re smart,Ā becauseĀ it takes great intelligence to be funny.

Improv is perhaps the hardest comedic form to do well. That andĀ repartee.Ā  I’m sorry, Guy, I’ll not doubt again.

3. Page 237, Guy says:

On a personal level, blogs are an outlet for expression and creativity. Truly, if no one but your dog reads your blog, it’s still worth doing.

Rarely do I disagree with Guy, but I think he meant to say:

If your DOG writes your blog, everyone will read it.Ā 

Heck, you’re here reading this now, right? Come on, read a few more posts.

224 pages of Reality to go.

Artificial time dividers

500 Tweets
500 Tweets
Today, I reached 499 tweets on my Twitter account and wanted my 500th tweet to be something special. It was and it wasn’t, as it was co-opted by Alltop to blast out a new feed page using TwitterFeed.com. That’s ok; Guy and Neenz are good folk and I don’t mind.

Got me thinking about all sorts of other “artificial” time periods we use to trick our minds into stuff. Here are a few of mine:

  • Thanksgiving is the start of the official Holiday Sloth season where I no longer need an excuse to not get something done.
  • 29th birthday to 30th
  • 30th birthday to 40th (we won’t go further)
  • Every New Year. This time, I’ll be more organized, less frivolous, more, blah, blah
  • Oh, well I ate that Snickers bar. I’ll get serious about the diet tomorrow.
  • I can pay bills tomorrow. Today is already shot and the post office is not open anyway.

The truth is, however, that time does not see any of these dividing lines. It keeps marching on and so what we see between age 29 and age 30 is just a fraction of a second — maybe less — to time.

So it is with my 500th tweet. Is the 500th any more or less special to the person who got it? Should it be more special to me? Should I have saved it for that one special tweet to that one special follower?

I dunno. Don’t think it matters much because I’m now working on my 1000th tweet. That one will be really special.

Half the failure Guy is

My dream is to become only half the failure Guy Kawasaki is!

http://www.rivershark.com/x/47

I still have not written the two books banging around in my head. But, I figure if I blog almost every day, that kinda counts?

Love that “big pile of nothing.” To misquote Emily Dickinson very badly, “I’d rather be sitting on my own big pile of nothing than at the bottom of a big pile of Yahoo!”

That “big pile of nothing” gets me traffic and Twitter tweets! Keep on doing nothing, Guy!

 

Posted by email from rufus’s posterous