Steve Jobs is just making silver-painted Styrofoam police badges

The iPad has been out for a day now, so that should have been enough time for all the pundits and Apple-know-it-alls to gripe about what is missing from the iPad, what should have been done differently, etc, etc, etc. And they are all very wrong because Steve Jobs really doesn’t care what you think or want. I know that has also been said before but before you dismiss me as another me-too thinker, let me share a short story with you.

When I was a puppy, we used to play a lot of games like cops and robbers. My parents were good Catholics, so that meant there was a rather large litter of us, all pretty close in age. My dad didn’t make much money and my mom was a stay-at-home, always in the kitchen, don’t bother me kind of mom, so there wasn’t a lot of money for toys. We made a lot of necessary accessories like pistols and billy clubs out of tree branches and whatnots. (It was a long time ago; guns were ok toys back then, even pretend ones made out of twigs.)

When I was about nine or ten years old, we got a catalog in the mail that had a whole section of cop badges you could order. Suddenly, without question, our cops needed badges. I started making badges using the Styrofoam trays meat was packed in. Turns out, if you traced the outline of the badge from the catalog, cut it out and then traced the inside detail lightly with a dull pencil, it would make an embossed badge. Paint that with silver paint used for model cars, tape a safety pin on the back and you had yourself a slick looking police badge.

Then I got to thinking that if I thought this was a good idea, other people would to. I made a few more and sold them to other kids who played the cops in our games for I think $.25 or something like that. Nobody really needed the badges to play a cop in cops and robbers, but it sure made the game more fun. After a bit, nobody wanted to play a cop unless they had a badge.

But here’s the thing: I made the badges because I wanted to create a game where the police characters sported really cool badges. I didn’t much care if they had all the features that others wanted (like a multi-color seal or gold eagle and silver base) or even if they were necessary for the game. In my mind, a world that had cops without badges was just not going to be a world I wanted to be in, pretend cops or not. If other kids thought it was a cool idea and wanted to buy a badge, that was ok, but it wasn’t necessary for me to have a market for silver-painted styrofoam badges for me to make the badges.*

And that ultimately is how I think Steve Jobs sees his world. He created the Apple computer because he wanted a world where small, personal computer existed. He created the iPod because he wanted a small, portable music device that worked in a non-technical way. Same kind of thing for the iPhone and iPad. The fact that lots of other people want these kinds of things too is incidental.

Steve Jobs is just making silver-painted Styrofoam police badges.

*The product line branched out to cop hats (made out of blue construction paper, kinda cool really) and belts before I grew up, discovered girls and that was that.

The Mac OS goes to the dogs

Steve Jobs, we dogs think it was a mistake to start naming the MacOS X after cats. Really, not cool.

In the interest of Think Different, may I propose a name for your next version? Snow Shepherd

MacOS X 10.6 Snow Shepherd
MacOS X 10.6 Snow Shepherd. If you look carefully, it is already up and running 😉

Obama uses a MacBook Pro?

What Obama's first day photo should have looked like
What Obama's first day photo should have looked like

This photo appeared in the Wall Street Journal and the NY Times. Probably others. Thanks Pete Souza, Official White House Photographer. I’m not sure if we can use these photos. Do tax dollars pay for the official White House photographer? Pretty sure someone will slap my paw if I’m wrong. 😉

Round up all the web geeks and pelt them with pebbles

I just spent the last hour of my life fighting with some CSS that works perfectly in Safari and MESI 7.0, but not in MSIE 6.0 or the “standards compliant” Firefox whatever version it is now. Since I am working pre-coffee, pre-office hours from a laptop on my kitchen table, I don’t have the luxury of checking out the site on a MSIE 6.0 browser. All I have is a really badly worded description of the problem, sent in an email by a very late Boomer who is using a language all her own to describe the issue.

Let me start by explaining I am very, very good at CSS, HTML, PHP, Perl, MySQL, Photoshop, Illustrator, InDesign and a whole host of stuff that has long been discontinued. I have been in the Internet and Web game since 1995 so I think it is fair to say I know what I am doing and have employed a pretty sizable library of fixes, kludges, hacks and plain ol’ cheats to make stuff work on a Web site. I can read, write and design. Don’t even start assuming I’m an idiot or unknowledgeable. You would be very, very wrong.

In some circles, I would be considered a geek. But in mine, I am a User Interface Designer. My job — some would say my obsession — is to make the interaction between the human and the machine seamless and intuitive. If training is needed, the system is too complicated. At least that is the ideal.

I have lost more time, brain cells and sleep to the hubris of geeks than any other tech-related issue. I am convinced the only reason that we have browser discrepancies with CSS, HTML, etc is because the geeks were in charge and they did not have the skills to play nice with each other or anybody else. They looked down at the user because they weren’t as smart, because they didn’t get it. And, they looked down at each other because each one was more right than his peer.

What if each company making street lights decided on a different order of the red-yellow-green? Of, decided that the colors were way too boring and decided purple-pink-magenta would be better. Or, what if they decided that light were just not good and they used coo-coo clock birdies instead? And imagine if a different signal was installed on each street corner. But, the wrinkle is that each user was able to choose which signal he/she liked best for that day, for that corner? What a mess!

So, now we have this mess of browser technologies that don’t play well with each other. For every hour I have to spend on the phone or email, explaining why MSIE 6.0 is a piece of crap, I would like to invoice Microsoft. And, in all fairness, Microsoft should take that invoice payment out of the paychecks of any geek who decided that their way was better. Let them live with the consequences of the mess their hubris created. Apple and Mozilla, you’re not off the hook either.

I expect the geeks to either ignore this post or defend their position. I really don’t give a crap which they do because today, I woke up as a fully frustrated user who doesn’t care to hear another excuse about why your way is better. I am no longer a developer; I will be a user first. If I have to fight with it, I ain’t gonna use your technology.

Standards are good. Community-agreed conventions keep use from wasting time. Pay attention to the user, geeks and peek out from your self-induced world every once in a while.

And quit going to geek conventions where everyone validates your opinion about the user. They’re wrong; we’re not stupid. We just have lives where technology is a tool, not an ends.

Some things I know

I just got done speaking with an American Express rep to pay my bill. I had to call them because I missed the bill pay window between 3:00-7:00am where their web site will actually work to pay my bill.

It got to think about stuff I “know” to be true, even though other dogs swear they aren’t having the same problems.

I KNOW the Amex web site will not work during business hours.

I KNOW the Chase drive-through will make me wait for hours after 2:00pm on Fridays.

I KNOW the shake machine at the Burger King in Englewood will be broken.

I KNOW Time Warner will not really send someone out between the hours of 8:00-12:00am and I should just set aside an entire day.

I KNOW the only flights that ever leave on time from the Dayton International Airport are the first one and the last one of the day.

I KNOW any rental car company will not have a sub compact car available when I arrive.

I KNOW I will not be able to get out of Meijers without waiting in line at the register, even though I will have found everything I needed.

I KNOW my cell phone bill will never be what I was told when I signed up for the plan.

I KNOW the latest gadget I bought will not be compatible with anything else I own.

I KNOW that “no assembly required” really does require assembly.

I KNOW the directions someone just gave me that includes the phrase “you can’t miss it” will not actually get me where I’m going.

I KNOW portable electronic devices will have a 50lb power brick attached to the cord.

What else do YOU know that customer service reps tell you never happens to other people?

Contributed:
@Eva_Abreu via Twitter: I know that I’ll press 3, then 6, then 2, then hold for 13 min. only to get disconnected!

What would you do if you had $1 million dollars?

Dear President-elect Barack Obama;

I am a small business owner. I do quite well for myself as I am in a knowledge-based business servicing the youth sporting market and the retail services industries. I also dabble a bit in coffee and Web 2.0 consulting.

I was running some numbers this afternoon on the bail-out plans that have been proposed to date. As I look back on my college days some 20 plus years ago and my classes in English Literature — specifically with regard to American literature of the mid to late 1800s (Hawthorne, Dreiser, Meliville, etc) — I was struck with what is to me a strangely obvious fact. Modern capitalism has run its course and the current financial crisis is the front wave of a new economy.

At its basics, capitalism is providing money to build infrastructure for making goods and to a certain degree, providing services with the promise of a return on its sale or sale of the goods produced. Having been in a service industry all my life, I am not unaccustomed to “cramming” a product economic model (“making widgets”) into a service model. It really doesn’t work but we lied to ourselves just the same.

This country no longer makes things. We provide services; we assemble components. The old capitalist model where we invest in machinery, buildings, factories, etc for making goods is dead. It has been dying for a very long time. As such, funding the economy from the top down is not a viable option. There will be no trickle-down benefit as the economy will only swell and move if the bottom tiers start spending and buying goods and services. Yet, they can’t because they have no ready cash.

Capitalists talk in billions of dollars. Ordinary citizens talk about hundreds each week. Investment banks talk millions in transaction per day. Small business talks about hundred of thousands in revenue. When you pour $700 billion into Wall Street, it is like dumping a gallon of water into the Pacific Ocean. When you pour $1 million into a small business, it is like filling a bathtub with a fire hose.

Here is my proposal:
– Establish a fund of $400 Billion dollars.
– Give $1 Million dollar grants to 400,000 business that are ready, able and willing to provide services to a service-based economy.
– Each business can then afford to hire 6 people at a salary of $40,000. With health care, taxes, equipment, etc. that should equal about $60,000 investment for each employee.
– That leaves about $640,000 left for materials, computers, advertising, marketing, etc.
– Encourage a strong multi-generation team, such as Gen Y, Xers, Boomers and beyond. Working together, we make a difference we all want to experience.

That puts about 2.4 Million people to work, building knowledge centers for teachers, creating software to better manage health care systems, providing new event marketing systems for brands, creating better time balance management systems for new parents, perhaps even finding a cure for some diseases. The infrastructure of services you will jump-start will sustain itself well past the year the US Government will fund.

Your campaign proved the model. Small amounts of money spread across millions of people who are motivated to creating a better world than was left them works. We are ready, willing and able to make the change.

Lead us and help us say, “Yes, we can” one small voice at a time until it becomes a thunderous, mighty roar.

Warm regards,

G.

PS I look forward to seeing the new puppy Malia and Sasha pick out!

Merry season!

Joe does not really care what you call the upcoming season of giving stuff to other people, but he wants you to know that you will NOT be getting a catalog in the mail. This is your only source for Plain Joe Stuff. (Be sure to catch the out takes at the end.)

Visit PlainJoe.com for all your Merry ———– gifts.

Posted by email from rufus’s posterous

Eat dessert first

Wall Street Journal 2008-07-14 Michael WitteI read the Wall Street Journal. I have since I was a young puppy when I got my first job at Dog Pound, Inc. While my peers always flipped to the Money sections, checked the stock quotes, etc., the first section I read was MarketPlace. This is where all the “life” bits happened which drove the other parts of the paper, like stock prices, financial markets, etc. Its a bit of wisdom that most dogs get later in life when they figured out that “managing stocks and portfolios” is really wagging the dog.

Anyway, almost the entire WSJ today was gloom and doom about Fannie Mae and Freddie Mac, the collapse of Steve & Barry’s, the feds seizing IndyMac, how to sell your home in a down market, consumer confidence at an all-time low. But, on the very last page, I ran into an article by George Anders titled “Buy Now, Don’t Regret it Later.” What a remarkable bit of wisdom!

It is a few hundred words and worth the time to read, but it all boils down to “take time out to pee on that bush, linger over the smelly thing, say hi to the neighbor dog…” Pay attention to the non-money things in your life as that is what will make it richer. Read the opinions, essays and Marketplace FIRST.. then, when you have time, read the gloom and doom on the financial pages.

The photo was shamelessly lifted from wsj.com and is credited to Michael Witte. If he complains about it being here, we’ll take it off…. but, I hope he doesn’t