Mercedes Benz shoulda hired an English major

This is the latest commercial for Mercedes Benz:

Ouch!

I’m not sure how much money they spent on the special effects, CGI or any of that, but they should have spent more on copywriting. The only copy in the commercial is painfully grammatically incorrect.

It should have said “fewer doors” not “less doors.” Of course, they could have said “less door space.”

While the misuse of “few” and “less” is grating and painful to my ears, I’m sure few others noticed. But if Mercedes Benz is a premium brand that buyers trust to handle all the small details on the car, shouldn’t they also handle the details of their commercials with the same care and fanaticism?

Its brand promise of “the best or nothing” to their customers insists it does.