Recently, one of the folks I follow sent out a tweet about a teacher who is selling sponsorship on the bottom of his test. The tweet went like:
I am in advertising, but even I think this is a bad idea.
So, being a good follower, I click on the link to the story, read it and replied back something like:
Wow, I want to advertise. Do you know how to get in touch with Tom Farber?
A day goes by and the reply comes back from my follower:
Who is Tom F?
I replied he was the teacher in the story he tweeted out. He replied back:
Not sure, use Google!
Oh, ok. I was a bit taken aback, but maybe he was very busy, a day job, thousands of followers and didn’t really have time to engage me. Nope. He is following 32 people.
So, here is my take on Mr. Follower.
He really didn’t read or engage in the article, but he thought he should tweet something out that made him look like he was connected with the advertising/marketing world. When he was given an opportunity to engage with someone who took the time to reply to a tweet, he blew it entirely by saying, “I don’t have time for you, look it up yourself.”
I clicked through to Mr. Follower’s profile and then to his web site, which turned out to be a resume. His last job ended in September 2008, so it looks like he is searching for a new job. Do I have a marketing position for him with my company? Maybe I do, but I would never hire him.
Am I being too hard on Mr. Follower? Perhaps. Perhaps I should do my own research on articles that interest me. Or, perhaps Mr. Follower just failed the first test of a prospective employer looking for a Web 2.0 savvy person to lead a multi-million dollar division.
Oh, yeah, the three steps thing… umm, ok:
1. Make sure you don’t actually read or engage in web sites you tweet out
2. Treat every question like it is an imposition on your time
3. Don’t bother helping anyone. That is what Google is for.