Pretty harsh title, I admit but it is really just there to get your attention. Did it work?
People don’t care about great ideas. They care about great personalities with average ideas they can understand. How else can you explain Sarah Palin’s book, Going Rogue: An American Life (Please don’t buy it.) or the raving success of some social media people who are constantly blogging, tweeting and presenting on remedial ideas as if they were Moses bringing down the Ten Commandments from Mount Sinai? (I linked cause I know some of you are asking yourselves, what the heck are these ten things the pooch is talking about? Mt. Sinai too.)
Don’t get me wrong, I don’t begrudge them their success, not even Sarah Palin. Really, honestly, she has that something that is appealing and she knows how to work it. But she is a great personality and that is all.
I have three great books in my head but my friends in the publishing business tell me that there is not a snowball’s chance in hell that any of them will get published without me first becoming a great personality. I struggle with that because the Internet is supposed to flatten things out, give all good ideas equal weight, flush out the charlatans and poseurs with facts.
Remember the old Peter Steiner’s cartoon, “on the Internet, nobody knows you’re a dog”? It was supposed to exemplify the anonymity of the person and force us to focus on ideas instead of personality.
It didn’t really work out that way because human beings need great personalities behind ideas, not just great ideas. And given the choice, we choose a great personality.
Even if that person turns out to be a dog.