We all created Sarah Palin

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In August, 2008, John McCain was looking for a quick fix to turn his campaign around. He saw Barack Obama was black, Hilary Clinton was a woman and a woman almost beat the black man to the brass ring. But, in his assessment, Hilary was too much of a man to be a woman candidate, which is why she lost.

“If I can install a woman that was a woman, then I can scoop up the female vote, get the conservative males to vote for her… I mean me, and whoosh, right into the White House.”

The plan didn’t work for a lot of reasons, but not because that reasoning was flawed. It was the objective, superficial observation of a reality that is fast becoming what America is. John McCain hit it dead on, only he was probably four years too early.

Smart and thoughtful is out; quick and single-focused is in. Newspapers with their page after page of boring news are out; Twitter with its fast-paced, unconfirmed news bytes is in. And when you need sales, dip into quick, cheap stereotypes to sell stuff, like JC Penney and their Beware of the Dog House Web site. Because it looks like gender stereotypes are back on their way in again.

There’s a reason Mad Men is so popular. We’re seeing an increase of hot, young “conservative” women who espouse traditional-gender value roles, a large pool of emasculated momma’s boys who fantasize about living the playboy life of Don Draper and an even larger pool of older white Americans who see their country’s history rapidly fading away. The election of a black president was all the proof they needed to see a country driving itself over a cliff.

And along comes a plain-speakin’ women who looks hot in red, has five kids, a powerful job but doesn’t think or read too deeply. She’s just the right mix of hot and stupid for men to swoon and the right mix of mom and powerful executive for women to admire.

She engages us by using Facebook and Twitter (even though she slammed bloggers a mere year ago), she “wrote” a book and gets her op-eds published in the Washington Post.

Sarah Palin may be what Americans want in 2012; a quick, easy fix for what ails us. Not too strong, not too deep, nothing that makes us think a whole lot or work too hard. With that, I have every confidence Sarah Palin will deliver.

Palin 2012. When stuff just gets too complicated.

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2 Responses to We all created Sarah Palin

  1. Lynn Child says:

    Barack Obama may be what Americans want in 2008; a quick, easy fix for what ails us. Not too strong, not too deep, nothing that makes us think a whole lot or work too hard. With that, I have every confidence Barack Obama will deliver.

  2. Rufus says:

    @Lynn Not sure you can just replace out the names and keep the same context. Obama reads, veraciously. His arguments are complex and nuanced, more than they probably need to be, but nonetheless. He never said HE was going to change the country, he asked ALL of US to change. The fact that most of us realize what was being asked was a lot of hard work and we’re now balking doesn’t change that fact. He will probably be a one-term president not because he is an “easy fix with no depth” but because we have become too fat and lazy to haul ourselves out of the hole we have dug ourselves into, i.e., easy credit, fast rewards, everything now, now, now with no effort.

    Palin on the other had, tells us that there is nothing wrong with the culture of easy fix, quick wink and argument that goes no deeper than talking points. In-depth knowledge gives you a headache and headaches hurt. So don’t do what hurts.

    You can’t build muscle without lifting weights, you can’t build brains without reading and thinking and you can’t build buildings without a solid foundation. Beauty fades, dumb is forever. A plan based on appearance eventually weathers.