He knows that if you are one of the bloggers and tweeters who are all up in arms about his use of the #egypt hastag in his tweet yesterday, you’re probably not one of his customers.
Because you scream at having to put up $60.00 for a quality WordPress theme. Or balk at a $20/month membership fee for anything more than freemium. And you think Chris Brogan is a sell-out and you think that open source should mean even the support is free. He knows that you are a cheap-butt user who demands free software and unlimited support.
And he knows that you are not going to spend more than $28.88 for a pair of shoes.
He knows that you are really not his market. His market doesn’t really know what a hashtag is and doesn’t really care. What they know is fashion. And hashtags don’t even register on their radar.
Who are all these people climbing all over the Kenneth Cole Facebook page in a fever to comment about what a horrible thing he did? Haters. But they are not his customers.
And he knows the more he is hated by the commoners, the more his customers will want to be just like him.
That is what Kenneth Cole knows.